Jamba Juice free essay sample

Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages, juices and snacks, with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a â€Å"BOGO† (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent, JL 360, Jamba Juice decided to conduct a pure online campaign. This campaign was targeted primarily at women, who predominate among Jamba Juice’s customers. 24/7 Real Media was chosen by Xylem CCI and JL 360 to be the digital advertising partner. The resulting campaign included multiple creative variants in different banner formats. All of these creatives invited the viewer to click through to a Web page where they could print out a coupon—unique to this campaign—with which to claim their BOGO. We will write a custom essay sample on Jamba Juice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The campaign began on June 19, 2007. A target of 100,000 coupon redemptions over a 14-day period was set, with coupons expiring at the end of the campaign. The resulting ads were served on a run of network (RON) basis across the 24/7 Global Web Alliance network of over 950 Web sites. They were targeted geographically, aiming mainly towards California as well as the other regional markets where Jamba Juice operates. As women were a main target market, Jamba Juice could reach these potential female customers through 24/7 Real Media’s Women’s Interest vertical channel. People who visited Jamba Juice’s own site at one point and then later browsed the Internet were then also served additional â€Å"retargeted† ads when they visited any of the Web sites on the Web Alliance. As well as regular inpage banners, page load ads were used, in which a full page ad pops up while the user’s requested page is loading. The campaign was also supported with a limited outreach of 62,000 branded outbound emails to untested subscribers within Jamba Juice’s database. These subscribers received the same offer as was extended in the banner campaign. The Results Because the online coupons were unique to this campaign, progress was easily tracked. â€Å"We have experienced incredible success with our campaign utilizing various types of targeting on the Global Web Alliance. The digital marketing plan that 24/7 Real Media put in place for our client, and then executed, produced results far beyond anything we had expected. † -Sean Black, President JL 360 Target achieved half way through campaign, at half the budgeted spend By the end of campaign day 8, visitors had downloaded all of the coupons that Jamba Juice had allocated to the full 14 days of the campaign, on a spend of approximately 50% of the budget. The Meaning of the Results Retargeted ads—those delivered to people browsing the Internet who had previously visited Jamba Juice’s Web site—yielded the highest response levels of all ads served. JL 360 can secure the right channel for clients’ marketing/messaging and ensure delivery of results that meet specific measurements of success. Services include Media Strategy, Media Execution (Buying), and Media Accountability. About Xylem CCI: Xylem CCI is a leading independent digital advertising agency, meaning they design, execute, and manage digital advertising campaigns that include large-scale Web sites, Flash microsites, eMarketing strategies and viral advertising campaigns. Xylem CCI believes in fresh, innovative thinking, just the way you expect if from a hungry independent creative agency. They have been in the digital space as long as anyone in the business, are 70 plus strong, hyper-creative, overly zealous and have tons of extreme vigor. The agency understands that consumers are constantly driving and demanding new and innovative delivery methods, and therefore focuses on creating cutting-edge solutions guaranteed not to disappoint. Every single day, they are evolving the business to stay on the forefront of popular culture and the convergence of informational mediums in an increasingly fragmented and multidimensional world. About Jamba Juice: An extraordinary health experience unlike any you’ve ever tasted, Jamba Juice serves up delicious, nutritious, energizing smoothies and juices. Each one is filled with refreshing fruit flavor and provides 3-6 servings of fruit to get you on your way to 5-a-day! Also, boosted with vitamins and minerals and always served in a fun and uplifting environment. You’ll find Jamba Juice provides everything you need to live an active, healthy and happy life! Jamba Juice is the leading outlet for blended fruit drinks with about 600 smoothie stands in over 20 states. Its menu includes more than 30 varieties of custom smoothies and Jamba Boosts, along with other fruit juices and baked goods. Jamba Juice locations include freestanding units as well as on-site kiosks in high traffic areas, such as college campuses, gyms, and airports. â€Å"Our ability to produce â€Å"Once we’d fully digital advertising implemented Open success stories for AdStream, we found our clients like working that we were Jamba Juice is dependent on with an integrated the expertwas far tool that and reliable partnerships that we more powerful share with JL360, and than the simple 24/7 Real Media.

The Next Industrial Revolution

The Next Industrial Revolution The Next Industrial Revolution depicts the ideas of Michael Braungart and William McDonough in their attempts to transform the relationship between business and the environment or nature. The two have worked with the leading corporations such as Nike and Ford in redesigning their products, processes and buildings to meet the environmental needs. The two observe that a beneficial economic growth must conform to nature’s rule.Advertising We will write a custom essay sample on The Next Industrial Revolution specifically for you for only $16.05 $11/page Learn More The idea is to present beneficial economic growth by taking care of nature. Therefore, The Next Industrial Revolution depicts economic scenarios that inspire business people to consider environmental matters seriously. Likewise, they must also realign their current institutions and businesses to conform to the rule of nature and reconsider the current business actions, consumers, and the public to enhance a new and a sustainable relationship with nature (Sarandon 2002). Authors of Green to Gold, Esty and Winston note â€Å"the economy and the environment deeply intertwine with each other† (Esty and Winston 11). This is the same idea the movie presents. The authors explore some of the paradigm shift in successful companies and how these companies are shifting their methods of conducting business and environmental relations. At the same time, they also highlight how organisations are focusing profit growth, and cost reduction, increasing market share with the environmental sustainability. Modern corporations face several challenges in relation to sustainability of the environment. Consequently, firms have begun to implement environmental changes in their value chains. These changes include customers demands for environmental friendly products, responses to depletion of resources, concerns for waste disposals, safeguarding of brand names, and reduce the cost associated with the environmental lawsuits. Modern organizations must meet the varied demand of their customers in order to keep their position in the marketplaces. This calls for responsibility not only for corporate firms, but also for end-users of their products. Organizations of today must adopt a strategy of sustainability to guide their success. As both Esty and Winston and the film depict, organizations must put their business and environment their top priorities. Thus, the top management of firms must formulate such policies for employees to adopt. Henry Ford clearly demonstrated this principle through his writings that â€Å"You must get the most out of the power, out of the material, and out of the time†. These principles created lean and clean operating procedures in Ford Motors. Top management must also resist any attempts to block changes that enhance environmental sustainability. A company’s stand on environmental conservation may damage its reputation among stakeh olders and possibly attract lawsuit from environmentalists. Therefore, Gold to Green and The Next Industrial Revolution encourage organizations to adopt sustainable strategies in their pursuit for business.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Next Industrial Revolution shows that organizations that have adopted environmental protection strategies are constantly redesigning their services and products, and supply chains to fit the needs of nature. Therefore, sustainability becomes a part of organizational culture, and promotional strategies meant to drive revenue growth. Organizations that have adopted nature demands as a part of their corporate culture have found new markets and increased their business revenue. In other words, environmental sustainability efforts have created new markets, and new consumers that constantly need environmental friendly products. Thes e firms also save resources in terms of efficiency, waste reduction, product design, risk reduction, and cut in expenses but ultimately increase their revenues and profit. Marketing conditions such as environmental policies, ever increasing costs of energy and raw material, growing global population and intensive use of limited resources influence the conditions of contemporary companies in production of goods and services. In addition, factors such as globalization, rapid developments in IT, products innovations and evolving market requirements control companies decisions on productions regarding environmental sustainability. Sustainable developments focus on how companies can meet the demands of today’s consumer without interfering with the future generations. The concept of green solutions emanates from the ecological changes and processes that have occurred in the economy and society. Sustainable economy requires innovative products and processes in value chains and netwo rks linked to the natural environment. Sustainable development follows the value chain from the product manufacturer to customer and proceeds up to the final stage of disposal of products and handling of materials in the processes of lifecycles. Decisions regarding the planning and design of products and processes form part of the integrated value chain in sustainable development. This implies that technical, economic and ecological perspectives must be incorporated into one approach. An organization, which ignores incorporating its green agenda in its marketing strategy, does not have the interests of its stakeholders. This is because by creating social and environmental values, sustainability marketing strives to create and increase consumers’ values. The idea of sustainability marketing focuses on consumers’ needs and wants. Companies try to develop sustainable products to provide solutions to modern customers through products value, prices, distributions, and promo tion to the target groups. Organizations must reconsider current actions of businesses, consumers, and the public to enhance a new, sustainable relationship with nature. This will create a situation whereby organizational prosperity will continue, and economic activities will increase. Sustainability or eco-efficiency aims at changing organizations from consuming and wasting trends witnessed in the past into a system that inculcate environmental concerns, consumers’ needs, and economic. Most organizations consider sustainability as the business strategy for change.Advertising We will write a custom essay sample on The Next Industrial Revolution specifically for you for only $16.05 $11/page Learn More Environmental pundits have stressed the importance of sustainability for organizations that want to remain competitive, successful and sustainable. In fact, some analysts predict that it would be impossible for some organizations to conduct business if t hey do not respond to the rules of nature. Organizations must add value by consuming fewer resources, release low amount of wastes, and sustain the environment. Past trends indicate that sustainability is gaining recognition among industries. A number of organizations are increasingly committing themselves to sustaining the environment such as Walt Disney, UPS, and Johnson Johnson, among others. Most of these organizations adopt the using and recycling methods to sustain nature. This trend is also gaining acceptance in both homes and workplaces because it has both eco-friendly and economic advantages. Reduction in energy consumptions, resource use, pollution, and wastes will translate into economic benefits for the value chains. This sense of eco-efficiency and sustainability of the environment has reduced fearful concerns for the future. Organizations and the public admire sustainability as a well-intended idea. However, the challenge is that is sustainability a life-long strategy for a success. Therefore, organizations that focus primarily on the profits may have challenges in implementation of a sustainability agenda into their corporate cultures. We are relying on organizations that caused the problem to bring changes in environmental conservation. These industries will slowly and persistently continue depleting resources, and make environmental conservation efforts illusions. Esty, Daniel and Andrew Winston. Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, Build Competitive Advantage. New Haven, CT: Yale University Press, 2006. Print. The Next Industrial Revolution. Dir. William McDonough and Michael Braungart. Perf. Susan Sarandon. Earthome Productions, 2002. Film.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Nutrient Absorption in the Digestive System

Nutrient Absorption in the Digestive System Digested molecules of food, as well as water and minerals from the diet, are absorbed from the cavity of the upper small intestine. The absorbed materials cross the mucosa into the blood, mainly, and are carried off in the bloodstream to other parts of the body for storage or further chemical change. This part of the digestive system process varies with different types of nutrients. Nutrient Absorption in the Digestive System Carbohydrates An average American adult eats about half a pound of carbohydrate each day. Some of our most common foods contain mostly carbohydrates. Examples are bread, potatoes, pastries, candy, rice, spaghetti, fruits, and vegetables. Many of these foods contain both starch, which can be digested and fiber, which the body cannot digest. The digestible carbohydrates are broken into simpler molecules by enzymes in the saliva, in juice produced by the pancreas, and in the lining of the small intestine. Starch is digested in two steps: First, an enzyme in the saliva and pancreatic juice breaks the starch into molecules called maltose; then an enzyme in the lining of the small intestine (maltase) splits the maltose into glucose molecules that can be absorbed into the blood. Glucose is carried through the bloodstream to the liver, where it is stored or used to provide energy for the work of the body. Table sugar is another carbohydrate that must be digested to be useful. An enzyme in the lining of the small intestine digests table sugar into glucose and fructose, each of which can be absorbed from the intestinal cavity into the blood. Milk contains yet another type of sugar, lactose, which is changed into absorbable molecules by an enzyme called lactase, also found in the intestinal lining. Protein Foods such as meat, eggs, and beans consist of giant molecules of protein that must be digested by enzymes before they can be used to build and repair body tissues. An enzyme in the juice of the stomach starts the digestion of swallowed protein. Further digestion of the protein is completed in the small intestine. Here, several enzymes from the pancreatic juice and the lining of the intestine carry out the breakdown of huge protein molecules into small molecules called amino acid. These small molecules can be absorbed from the hollow of the small intestine into the blood and then be carried to all parts of the body to build the walls and other parts of cells. Fats Fat molecules are a rich source of energy for the body. The first step in digestion of a fat such as butter is to dissolve it into the water content of the intestinal cavity. The bile acids produced by the liver act as natural detergents to dissolve fat in water and allow the enzymes to break the large fat molecules into smaller molecules, some of which are fatty acids and cholesterol. The bile acids combine with the fatty acids and cholesterol and help these molecules to move into the cells of the mucosa. In these cells, the small molecules are formed back into large molecules, most of which pass into vessels (called lymphatics) near the intestine. These small vessels carry the reformed fat to the veins of the chest, and the blood carries the fat to storage depots in different parts of the body. Vitamins The large, hollow organs of the digestive system contain muscle that enables their walls to move. The movement of organ walls can propel food and liquid and also can mix the contents within each organ. Typical movement of the esophagus, stomach, and intestine is called peristalsis. The action of peristalsis looks like an ocean wave moving through the muscle. The muscle of the organ produces a narrowing and then propels the narrowed portion slowly down the length of the organ. These waves of narrowing push the food and fluid in front of them through each hollow organ. Water and Salt Most of the material absorbed from the cavity of the small intestine is water in which salt is dissolved. The salt and water come from the food and liquid we swallow and the juices secreted by the many digestive glands. In a healthy adult, more than a gallon of water containing over an ounce of salt is absorbed from the intestine every 24 hours. Digestion Control A fascinating feature of the  digestive system  is that it contains its own regulators. Hormone Regulators The major hormones that control the functions of the digestive system are produced and released by cells in the mucosa of the stomach and small intestine. These hormones are released into the  blood  of the digestive tract, travel back to the  heart  and through the  arteries, and return to the digestive system, where they stimulate digestive juices and cause organ movement. The hormones that control digestion are gastrin, secretin, and cholecystokinin (CCK): Gastrin causes the stomach to produce an acid for dissolving and  digesting some foods. It is also necessary for the normal growth of the lining of the stomach, small intestine, and colon.Secretin causes the  pancreas  to send out a  digestive juice  that is rich in bicarbonate. It stimulates the stomach to produce pepsin, an enzyme that digests protein, and it also stimulates the liver to produce bile.CCK causes the pancreas to grow and to produce the enzymes of pancreatic juice, and it causes the gallbladder to empty. Nerve Regulators Two types of  nerves  help to control the action of the digestive system. Extrinsic (outside) nerves come to the digestive organs from the unconscious part of the  brain  or from the  spinal cord. They release a chemical called acetylcholine and another called adrenaline. Acetylcholine causes the muscle of the digestive organs to squeeze with more force and increase the push of food and juice through the digestive tract. Acetylcholine also causes the stomach and pancreas to produce more digestive juice. Adrenaline relaxes the muscle of the stomach and intestine and decreases the flow of blood to these  organs. Even more important, though, are the intrinsic (inside) nerves, which make up a very dense network embedded in the walls of the esophagus, stomach, small intestine, and colon. The intrinsic nerves are triggered to act when the walls of the hollow organs are stretched by food. They release many different substances that speed up or delay the movement of food and the production of juices by the digestive organs. Sources Your Digestive System and How It Works. National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK). Updated Sept. 2013. Web. https://www.niddk.nih.gov/health-information/health-topics/Anatomy/your-digestive-system/Pages/anatomy.aspx.

Business Consultant Proposal for formulating costing & pricing (Cost Essay

Business Consultant Proposal for formulating costing & pricing (Cost Cutting) of a Private Hospital - Essay Example Nafees has tie ups with various medical centres from where they get updated results related to various development in medical field. In this regard, the business that is dealing in hospital, should not only concentrate on generating profit, but also look towards taking care of the sick people. Though the business of hospitals is purely based on dedication, patient care and compassion but like other business they also look for generating revenue. The flow of revenue not only affects the delivery of service related to patient care, but also for the financial health of the organization. In order to generate revenue it is very important for the business to identify its expenses. The major expenses that the hospital incurs are research and teaching, labour cost, test and technology, liability costs and other supplies and capital expenses. Research and teaching: Hospitals conducts research and teaching facilities in order to make their services better and make their employees serve the patients better. This helps the hospital in upgrading themselves and provides modern facilities and techniques to the patients. Therefore, huge expenses are incurred in this. Labour Cost: Labour cost is the most significant expense that is incurred by each and every organization and hospital is not an exception in that case. The employees of a hospital include the directors, doctors, nurses and other official and administrative staffs. The salary and benefits are also huge in this regards, which is another major expense for the hospital. Technology and Tests: Advanced technology helps the doctors not only in diagnosing critical illness but also curing these. New arthroscopic equipments, surgical robots and CY scan are some of the modern technologies that are there in hospital. Capital expenses: the hospital may also incur expenses related to construction work related to expansion of the hospital and procuring of equipments. These are

Energy security and energy securitization Essay

Energy security and energy securitization - Essay Example The inequality in regard to the energy sources available has caused severe conflicts among states worldwide, a phenomenon which was made particularly clear since the 1970s, the period of ‘oil shock’ (Bhattacharyya 2011, p.463). The above conflicts have led to the increase of risks in relation to the management of energy. Energy security has become a critical issue for all countries around the world; countries, which have developed strategic alliances within the international community, have been able to respond more effectively to the needs of energy security; for example, the case of the European Union (Checchi, Behrens, and Egenhofer 2009). The various aspects of energy security, as related to the energy securitization, are examined in this paper. The review of the literature published in the specific field proved that it is rather difficult for countries to meet all the requirements of energy security; moreover, energy security has been often used for promoting other interests, especially for serving the economic interests of individuals or institutions. The management of energy security should be based on the relevant principles and rules established by the international community. 2. Energy security and energy securitization 2.1 Energy security – characteristics and role Different approaches have been used in the literature in order to explain the context of energy security. In accordance with Tufa (2008) energy security can be described as ‘a reliable supply of energy at a sustainable cost’ (Tufa 2008, p.6). It seems that cost and reliability are two critical factors for defining energy security within the international community. This fact is verified through the definition of energy security given by Muller-Kraenner (2008); in accordance with the above definition, the energy security is considered as ‘the provision of reasonably priced, reliable and environmentally friendly energy’ (Muller-Kraenner 2008, p.4 ). It is noted that the term energy security may incorporate different elements in countries worldwide. For instance, in countries that are major oil producers, energy security reflects the ability of these countries ‘to maintain the security of demand’ (Tufa 2008, p.6). From a similar point of view, the term energy security can be used in order to describe the efforts of a nation to keep the price of its energy – related products low. On the other hand, Sovacool (2011) notes that energy security is related to the ability of a country to respond to its energy needs, so that: a) no problem would appear in regard to the survival of the specific nation (Sovacool 2011, p.78), b) the welfare of the country would not be threatened (Sovacool 2011, p.78), even if the characteristics of threat in the above case are not clearly described and c) the risks in regard to the management of energy sources within a country are minimized (Sovacool 2011, p.78). It is clear that the efforts to promote energy security are not standardized in countries worldwide. There are countries that consider energy security as a need justifying the development of severe conflicts; other countries seek for

United States (US) Constitution and government Essay Example for Free

United States (US) Constitution and government Essay In a stirring analysis of the system of checks and balances that was to form the cornerstone of the United States (US) Constitution and government, James Madison underscores how the structure of government must ensure the proper functioning of the system (1788). He argues that for each particular branch of the government – the legislature, the executive, and the judiciary – to both maintain autonomy and yet be accountable, â€Å"the defect must be supplied, by so contriving the interior structure of the government as that its several constituent parts may, by their mutual relations, be the means of keeping each other in their proper places† (Madison 1788). Two aspects become important here: firstly, each branch of the government had to retain independence of the other two in order to work smoothly and without hindrance; secondly, there was to be as little role in the appointment of the members of one branch by those of another. The natural mode of selection, therefore, becomes popular choice. However, as Madison notes, given the specific requirements of the members of the judiciary, popular selection may be â€Å"inexpedient† (1788). Indeed, judicial positions were determined by the US Constitution to be filled by executive appointment; over time, this has tended to indicate a tacit complicity between the executive and the judiciary, rather than independence. Perhaps, it may have been wiser to allow the executive to forward a list of possible appointees to the judiciary, and popular election would decide who finally receives the appointments. Madison stressed on the distribution of power among and within the three branches in a such a way that the pulls and pressures of each would satisfactorily balance the other, and government as a whole would pave the way for the pursuit of liberty. He understood that the most important check would come from the people, with a system of control flowing not only from the rulers to the ruled, but also in the reverse direction. Government, thus, would be based on consent with citizens reserving the right to recall. However, he also advocated a system of â€Å"auxiliary controls† that would supply  Ã¢â‚¬Å"†¦by opposite and rival interests, the defect of better motives†¦where the constant aim is to divide and arrange the several offices in such a manner as that each may be a check on the other–––that the private interest of every individual may be a sentinel over the public rights.† (Madison 1788) Each branch of government received a source of authority that would abridge any tendency by the others to exercise absolute power. Thus, as the legislature retained both the purse strings of the US and the final word on international treaties, the executive retained control over the armed forces, while the judiciary maintained the right to review legislations and executive actions. However, in the light of recent history, it must be said that the US presidency has assumed a position of almost unrestrained authority, and the influence of the executive over the other two branches has become a prominent feature of US politics. Madison failed to foresee this; in fact, he thought that the democratic system of governance in the country would make the legislature preeminent (1788). Madison ends with two important observations. Firstly, he mentions the safeguards for individual liberty arising out of not only the federal constitution but also the state constitutions. Secondly, he cautions against majoritarian tyranny by calling for the development of a ‘societal will’ and the deconstruction of any homogeneous majority through the toleration of diverse practices, views, and beliefs and through â€Å"many separate descriptions of citizens† (Madison 1788), a task that still remains incomplete. References Madison, J. (1788) ‘The Structure of the Government Must Furnish the Proper Checks and Balances Between the Different Departments.’ The Federalist No. 51. Retrieved 29 April, 2008, from http://www.constitution.org/fed/federa51.htm

C-Section Essay -- Cesarean Section Pregnancy Birth Birthing Methods

Over the years birthing methods have changed a great deal. When technology wasn’t so advanced there was only one method of giving birth, vaginally non-medicated. However, in today’s society there are now more than one method of giving birth. In fact, there are three methods: Non-medicated vaginal delivery, medicated vaginal delivery and cesarean delivery, also known as c-section. In the cesarean delivery there is not much to prepare for before the operation, except maybe the procedure of the operation. A few things that will be discussed are: the process of cesarean delivery, reasons for this birthing method and a few reasons for why this birthing method is used. Also a question that many women have is whether or not they can vaginally deliver after a cesarean delivery, as well as the risks and benefits if it. Delivering a child by a c-section also has a few advantages and disadvantages for both the mother and child; this will also be discussed in more depth a bit late r.   Ã‚  Ã‚  Ã‚  Ã‚  Unlike vaginal birth delivery, the process of a cesarean delivery is quite different, but just as safe as giving vaginal birth (Taylor, 1). When delivering a baby using the cesarean method, there are two ways anesthetic can be used. The women can be put into an unconscious state using the anesthetic, therefore she will be asleep during the entire operation and her coach may not be present. The other way for the anesthetic to be used would be in an epidural or spinal block to temporarily numb the woman from her waist down. In this case the mother will be awake and her coach may be present to give her extra support. Once the anesthetic is working, an incision is made in the abdomen either horizontally or vertically, depending on the reason for the cesarean delivery. A vertical incision is made when the baby is in trouble and needs to be out as quickly as possible, when there is more time the horizontal incision is used. The baby is then lifted out of the uterus and gone for the APGAP procedure. The placenta is then removed and the mother’s reproductive organs are examined before closing the incision (Taylor, 1).   Ã‚  Ã‚  Ã‚  Ã‚  Cesarean birthing method can be voluntary as well as involuntary. When a cesarean is chosen in advance it is usually because the mother has a history of infection, which could be transmitted to the baby when it is delivered through the birth canal; the mother has severe to... ...as than others. The oldest source was the textbook Infants and Children. The other three sources were from the Internet written in 1996. Doctors wrote two of the articles and the other one was from the health information for Lenox Hill Hospital. I believe that overtime birthing methods have changed and have alternative ways to proceed, however, the cesarean delivery is pretty much the same procedure and cannot really be changed in any way, which means that the information given will be basically the same. Cesarean delivery is not as complicated as many people may think. The process is very safe and quick. It is most commonly used in emergency situations and when vaginal delivery is not option. When it’s planned in advance it’s in the best interest for the mother and baby. Vaginal birth after cesarean is possible if the incision made was a horizontal cut, but there are still risks to be considered. There are advantages and disadvantages to the baby and mother, that does not mean the procedure is not safe. The disadvantages are not life threatening and are minor issues that time will heal. Next to vaginal non-medicated birth I believe that cesarean delivery is the next best thing.

Ben Jonson Song to Celia Essay

Ben Jonson’s â€Å"Song: To Celia† can vary in interpretation depending on the reader. The interpretation of the poem can either be that of a man confessing his love to a woman who rejects him or that of a man in love with a woman who he has had a previous, unsuccessful relationship with. Jonson’s diction, rhyme scheme, rhythm, and symbolism make â€Å"Song: To Celia† an intriguing piece which requires the reader to read creatively. â€Å"Song: To Celia† has a consistent rhythm of alternating iambic tetrameter and trimeter throughout the poem. The rhyme scheme is ABCB, ABCB until a change in line nine to DEFE with one slant rhyme pair. The change in rhyme scheme from ABCB to DEFE represents a change in the tone of the poem while staying true to its sing-song nature. From lines one through eight, Jonson uses drinking and thirst as metaphors for love and desire. In the opening line when he says â€Å"drink to me, only with thine eyes,† Jonson is personifying Celia’s eyes and metaphorically suggesting that they are able to declare love. The recurring reference to wine and drinking implies that love is intoxicating and in line two, it is implied that a â€Å"pledge† similar to a toast can be made of love similarly to a promise. In line five, the speaker mentions the â€Å"thirst†¦ from the soul† in reference to the speaker’s desire to live happily in love with Celia. The speaker even says that he will give up immortality presented to him in liquid form just to be with her. Line nine presents a change in the poem. The speaker’s love from line nine to the end of the poem is compared to a wreath. A wreath typically represents eternity with it’s round shape. The diction of this poem, however, suggests that the wreath represents rejection. The wreath is a gift that the speaker sent to Celia who returned it to him. In line fifteen, the wreath â€Å"grows and smells. † The growth of the wreath represents the growth of love inside the speaker only and the smell signifies the lingering of Celia’s presence in the speaker’s thoughts. Jonson makes an interesting choice by having the speaker send a â€Å"late†¦ rosy wreath† on line nine. Late can either mean at night or occurring after the proper time. Depending on the reader’s interpretation of this line, the poem can have completely different meanings. If the wreath is considered to be sent at night, Celia has simply rejected its sender. If the wreath is considered to be sent after the proper time however, it is implied that Celia and the speaker have had previous relations with each other and that the speaker has sent the wreath in hopes of another chance at romance and happiness. By describing the wreath as â€Å"withered† in line twelve, it is implied that something that once existed has now died. The difference between the hopeful, longing, intoxicated feeling of the first half of the poem with the defeat in the second half is what makes this poem profound in its telling of rejection. The use of metaphors and debatable language appeal to the readers’ emotions and provoke their thoughts add to the confusion and passion of one-sided love, thus making Ben Jonson’s â€Å"Song: To Celia† an effective work in its portrayal.

Older Adult Interview

I had the privilege of interviewing a 60 year old gentlemen who I will identify as Mr. E to protect his privacy for this assignment. The goal of my interview was to gain insight on aging from an older adult. I interviewed Mr. E in his home on a weekday evening. He expressed appreciation and was surprised that he was the focus of an interview in which his life story and thoughts would be recorded. Mr. E was born in a ranch in Guadalajara, Mexico. He is the youngest son of nine children. His father passed away when he was 1 – year old. He was privileged to attend elementary school from the 1st grade to the 4th grade.Mr. E had the responsibility of helping support the family as there were only two male children in the family and the remaining siblings were female. At 13 years of age he went to the neighboring state of Tepic, Nayarit to work in agriculture. He was 15- years old when he immigrated to the United States by himself. Mr. E lived with friends who helped him find a job 3 weeks after he moved to the United States. He worked as a busboy at a restaurant for 3 months. He left that job to work in the garment industry making jeans, shirts and blouses for 3 years. I was the only man working there at that time† (E. Privacy, personal communication, October 10, 2012). Mr. E observed that years later he saw more males seeking employment in the garment factories because word spread that any undocumented individual could work making clothing regardless of gender. He financially supported   two infant children on those wages. He then worked in a fabric for 7 years making electrical parts for cars. After that he worked as a gardener and left the business to his son when he retired. He was married at the age of 18 and had his first child at the age of 21.Two years later he had a daughter. He became a U. S. Citizen and has helped many family members also obtain their citizenships in the past decades. He is a grandfather of 5 and looks forward to seeing grea t grandchildren in the future. I asked Mr. E (2012) what he best enjoyed about being an older adult. You are a person that sees things for what they are. As if you walked a path and see what you could of done but didn’t. How could you have lived and not lived. You see your errors. Like when you are on a cliff looking down or on the clouds and looking down.When asked about challenges to getting older (2012) Mr. E felt that accepting the challenges and just living the best you can is all you can do. Try to live in peace and love what is on earth. When you think of death you have to accept it. Why fight it you are going in that direction. You have to make a decision. He told me a story of a friend he had who had cancer and she made the choice to stop the chemotherapy. Her arms had scabs and she decided enough was enough. She knew she wasn’t going to get better. She talked about death as if she were going to a party.He described how she appeared to be at peace because she lived a fulfilling life. Mr. E felt that she encouraged and motivated him more than he to her. Mr. E felt that the greatest joys of getting older were family and seeing it grow. He also felt that being loved and having others think highly of you were great achievements. Looking back on his life Mr. E felt that the only thing he could have done differently was to be more patient, smarter, more humane and not make as many mistakes. â€Å"You look back and think that you were not able to see things that are obvious† (E.Privacy, personal communication, October 10, 2012). When asked about fears of getting older Mr. E stated that living with diseases and not being able to pay for medications and hospitalizations was a concern for him. Although, he has insurance he stated it is very expensive and he is worried he might not always be able to pay the high amount. He stated that he worried about leaving family members behind that may not be emotionally and financially stable. ?The fina l thoughts Mr. E left me with were some positive things that he anticipate as getting older. Seeing the world as a paradise, enjoying spending time with horses and seeing family grow older and expand†(E. Privacy, personal communication, October 10, 2012). ?Throughout the interview themes such as family and time arose over and over again. His emphasis on missed opportunities with family has taught me that if I am not careful I will also have the same concerns when I am an older adult. He didn’t mention business as a regret even though when he talked about his personal history the majority of that conversation was on job history.During the interview I was on the edge of my seat because he had a lot of wisdom to share and I knew that I was lucky to get advice from somebody who has lived longer than I have. My perceptions of older adults has not changed as I have always felt that they have bigger wealth of information greater than Google. My new perceptions of aging are tha t healthcare is one of the biggest concerns for older adults. I need to hurry up and start planning for my own health care as I have not really given it priority in my life. This interview has confirmed my desire to work with older adults.

Critical Thinking In Hotel Industry Example

Critical Thinking In Hotel Industry Example Critical Thinking In Hotel Industry – Term Paper Example Critical thinking in the hotel industry Critical thinking facilitates informed decision-making. The concept has broad meanings yet it is also context specific. In simple terms, critical thinking encompasses the portions of valuable skills that guide organizational functioning. Thus far, it is a crucial component of a successful management system and human life. Critical thinking refers to the reflective, reasonable, and skillful focus on daily activities. It entails the analytical thinking that people apply to solve life puzzles, make better decisions and to possess accurate beliefs. For instance, individual critical thinking skills include finding definite answers to key questions such as â€Å"why it important?†, â€Å"what is a new example of it?†, â€Å"what are the strengths and weakness of it?†, Moreover, â€Å"what is the solution to the problem of it?† Therefore, a critical thinker responds to the mentioned questions with clarity, precision, and ac curacy. Critical thinkers also deal with similar questions with depth, breadth, relevance, utmost logic, significance, and fairness. As a critical thinker, an individual should have personal objectives and have an open mind approach to situations. The skills enhance interpersonal respect, fair judgment, and detailed analysis of arguments. Normally, good thinkers persuade others to do the right thing. The concept is essential to the management of the hospitality business. Therefore, to ensure greater profitability and success the hotel manager or owner should possess attributes of a perfect critical thinker. Awareness of market trends, season and customer needs are crucial to maximizing earnings from room occupancy (Hill 1). A critical thinking manager applies the revenue per available room (RevPAR) to maximize profits, unlike other managers who view the concepts differently. Besides, a successful manager uses his or her critical thinking skills to analyze and adopt relevant marketin g techniques to progress the business for example through the social media. Success of hotels also relies on talent to evaluate employee needs and formulation of appropriate motivation styles. Finally, the skills enable managers to ensure coordination of all hotel departments since the success and customer satisfaction is a collective duty (Hill 1). Critical thinking is an enormous tool for business success. All business owners and managers should embrace the approach.Work CitedHill, Brian. "Critical Thinking in the Hospitality Industry." n.d. azcentral. 21 February 2015 .

Biology Essay Research Paper Term paperPrinciples of

Biology Essay, Research Paper Term paper: Principles of Ecology 310L New Ecological Penetrations: The Application of Fractal Geometry to Ecology Victoria Levin 7 December 1995 Abstraction New penetrations into the natural universe are merely a few of the consequences from the usage of fractal geometry. Examples from population and landscape ecology are used to exemplify the utility of fractal geometry to the field of ecology. The coming of the computing machine age played an of import function in the development and credence of fractal geometry as a valid new subject. New penetrations gained from the application of fractal geometry to ecology include: understanding the importance of spacial and temporal graduated tables ; the relationship between landscape construction and motion tracts ; an increased apprehension of landscape constructions ; and the ability to more accurately exemplary landscapes and ecosystems. Using fractal dimensions allows ecologists to map carnal tracts without making an unwieldy flood of information. Computer simulations of landscapes provide utile theoretical accounts for deriving new penetrations into the coexistence of species. Although many ecologists have found fractal geometry to be an highly utile tool, non all concur. With all the new penetrations gained through the appropriate application of fractal geometry to natural scientific disciplines, it is clear that fractal geometry a utile and valid tool. New penetration into the natural universe is merely one of the consequences of the increasing popularity and usage of fractal geometry in the last decennary. What are fractals and what are they good for? Scientists in a assortment of subjects have been seeking to reply this inquiry for the last two decennaries. Physicists, chemists, mathematicians, life scientists, computing machine scientists, and medical research workers are merely a few of the scientists that have found utilizations for fractals and fractal geometry. Ecologists have found fractal geometry to be an highly utile tool for depicting ecological systems. Many population, community, ecosystem, and landscape ecologists use fractal geometry as a tool to assist specify and explicate the systems in the universe around us. As with any scientific field, there has been some discord in ecology about the appropriate degree of survey. For illustration, some being ecologists think that anything larger than a individual being obscures the world with excessively much item. On the other manus, some ecosystem ecologists believe that looking at anything less than an full ecosystem will non give meaningful consequences. In world, both positions are right. Ecologists must take all degrees of organisation into history to acquire the most out of a survey. Fractal geometry is a tool that bridges the # 8220 ; spread # 8221 ; between different Fieldss of ecology and provides a common linguistic communication. Fractal geometry has provided new penetration into many Fieldss of ecology. Examples from population and landscape ecology will be used to exemplify the utility of fractal geometry to the field of ecology. Some population ecologists use fractal geometry to correlate the landscape construction with motion tracts of populations or beings, which greatly influences population and community ecology. Landscape ecologists tend to utilize fractal geometry to specify, depict, and theoretical account the scale-dependent heterogeneousness of the landscape construction. Before researching applications of fractal geometry in ecology, we must foremost specify fractal geometry. The exact definition of a fractal is hard to trap down. Even the adult male who conceived of and developed fractals had a difficult clip specifying them ( Voss 1988 ) . Mandelbrot # 8217 ; s foremost published definition of a fractal was in 1977, when he wrote, # 8220 ; A fractal is a set for which the Hausdorff-Besicovitch dimension purely exceeds the topographical dimension # 8221 ; ( Mandelbrot 1977 ) . He subsequently expressed sorrow for holding defined the word at all ( Mandelbrot 1982 ) . Other efforts to gaining control the kernel of a fractal include the undermentioned quotation marks:# 8220 ; Different people use the word fractal in different ways, but all agree that fractal objects contain constructions nested within one another like Chinese boxes or Russian dolls. # 8221 ; ( Kadanoff 1986 )# 8220 ; A fractal is a form made of parts similar to the whole in some way. # 8221 ; ( Mandelbrot 1982 ) Fractals are # 8230 ; # 8221 ; geometric signifiers whose irregular inside informations recur at different scales. # 8221 ; ( Horgan 1988 ) Fractals are # 8230 ; # 8221 ; curves and surfaces that live in an unusual kingdom between the first and 2nd, or between the 2nd and 3rd dimensions. # 8221 ; ( Thomsen 1982 ) One manner to specify the elusive fractal is to look at its features. A cardinal feature of fractals is that they are statistically self-similar ; it will look like itself at any graduated table. A statistically self-similar graduated table does non hold to look precisely like the original, but must look similar. An illustration of self-similarity is a caput of Brassica oleracea italica. Imagine keeping a caput of Brassica oleracea italica. Now break off a big floweret ; it looks similar to the whole caput. If you continue interrupting off smaller and smaller flowerets, you # 8217 ; ll see that each floweret is similar to the larger 1s and to the original. There is, nevertheless, a bound to how little you can travel before you lose the self- similarity. Another placing feature of fractals is they normally have a non- whole number dimension. The fractal dimension of an object is a step of space-filling ability and allows one to compare and categorise fractals ( Garcia 1991 ) . A consecutive line, for illustration, has the Euclidean dimension of 1 ; a plane has the dimension of 2. A really jaggy line, nevertheless, takes up more infinite than a consecutive line but less infinite so a solid plane, so it has a dimension between 1 and 2. For illustration, 1.56 is a fractal dimension. Most fractal dimensions in nature are about 0.2 to 0.3 greater than the Euclidian dimension ( Voss 1988 ) . Euclidian geometry and Newtonian natural philosophies have been profoundly frozen traditions in the scientific universe for 100s of old ages. Even though mathematicians every bit early as 1875 were puting the foundations that Mandelbrot used in his work, early mathematicians resisted the constructs of fractal geometry ( Garcia 1991 ) . If a construct did non suit within the boundaries of the recognized theories, it was dismissed as an exclusion. Much of the early work in fractal geometry by mathematicians met this destiny. Even though early scientists could see the abnormality of natural objects in the universe around them, they resisted the construct of fractals as a tool to depict the natural universe. They tried to coerce the natural universe to suit the theoretical account presented by Euclidean geometry and Newtonian natural philosophies. Yet we all know that # 8220 ; clouds are non domains, mountains are non cones, coastlines are non circles, and bark is non smooth, nor does lightning go in a consecutive line # 8221 ; ( Mandelbrot 1982 ) . The coming of the computing machine age, with its sophisticated artworks, played an of import function in the development and credence of fractal geometry as a valid new subject in the last two decennaries. Computer-generated images clearly show the relevancy of fractal geometry to nature ( Scheuring and Riedi 1994 ) . A computer- generated coastline or mountain scope demonstrates this relevancy. Once mathematicians and scientists were able to see graphical representations of fractal objects, they could see that the mathematical theory behind them was non capricious but really describes natural objects reasonably good. When explained and illustrated to most scientists and non-scientists likewise, fractal geometry and fractals make sense on an intuitive degree. Examples of fractal geometry in nature are coastlines, clouds, works roots, snowflakes, lightning, and mountain scopes. Fractal geometry has been used by many scientific disciplines in the last two decennaries ; natural philosophies, chemical science, weather forecasting, geology, mathematics, medical specialty, and biological science are merely a few. Understanding how landscape ecology influences population ecology has allowed population ecologists to derive new penetrations into their field. A dominant subject of landscape ecology is that the constellation of spacial mosaics influences a broad array of ecological phenomena ( Turner 1989 ) . Fractal geometry can be used to explicate connexions between populations and the landscape construction. Interpreting spacial and temporal graduated tables and motion tracts are two countries of population ecology that have benefited from the application of fractal geometry. Different tools are required in population ecology because the declaration or graduated table with which field informations should be gathered is attuned to the survey being ( Wiens et al. 1993 ) . Insect motions, like works root growing, follow a uninterrupted way that may be punctuated by Michigans but the tools required to mensurate this uninterrupted tract are really different. Plant motion is measured by detecting root growing through exposure, insect motion by tracking insects with flag arrangement, and carnal motion by utilizing tracking devices on larger animate beings ( Gautestad and Mysterud 1993, Shibusawa 1994, Wiens et Al. 1993 ) . Spatial and temporal graduated table are of import when mensurating the place scope of a population and when tracking carnal motion ( Gautestad and Mysterud 1993, Wiens et Al. 1993 ) . Animal waies have local, temporal, and scale-specific fluctuations in tortuousness ( Gautestad and Mysterud 1993 ) that are best described by fractal geometry. The function of insect motion besides required usage of the proper spacial or temporal graduated table. If excessively long of a clip interval is used to map the insect # 8217 ; s advancement, the sections will be excessively long and the elaboratenesss of the insect # 8217 ; s motions will be lost. The usage of really short intervals may make unreal interruptions in behavioural moves and might increase the sampling attempt required until it is unwieldy ( Wiens et al. 1993 ) . Movement tracts are one of the chief features influenced by the landscape. Motion tracts are influenced by the flora spots and spot boundaries ( Wiens et al. 1993 ) . Root warp in a growth works is similar to an carnal tract being changed by the landscape construction. Waies of carnal motion have fractal facets. In a continuously changing landscape, it is hard to specify the country of a coinage # 8217 ; s home ground ( Palmer 1992 ) . Application of fractal geometry has given new penetrations into carnal motion tracts. For illustration, carnal motion determines the place scope. Because carnal motion is greatly influenced by the fractal facet of the landscape, place scope is straight influenced by the landscape construction ( Gautestad and Mysterud 1993 ) . Animal motion is non random but greatly influenced by the landscape of the place scope of the animate being ( Gautestad and Mysterud 1993 ) . Structural complexness of the environment consequences in Byzantine animate being tracts ( Gautestad and Mysterud 1993 ) , which in bend lead to ragged place scope boundaries. Gautestad and Mysterud ( 1993 ) found that place scope can be more accurately described by its fractal belongingss than by the traditional area-related estimates. Since limit of place scope is a hard undertaking and place scope can # 8217 ; t be described in traditional units like square metres or square kilometres, they used fractal belongingss to better depict the place scope country as a composite country use form ( Gautestad and Mysterud 1993 ) . Fractals work good to depict place scope because as the sample of location observation additions, the overall form of Thursday e place secret plans takes the signifier of a statistical fractal ( Gautestad and Mysterud 1993 ) . Fractal dimensions are used to stand for the tracts of beetling motion because the fractal dimension of insect motion tracts may supply penetrations non available from absolute steps of pathway constellations ( Wiens et al. 1993 ) . Using fractal dimensions allowed ecologists to map the tract without making an unwieldy flood of information ( Wiens et al. 1993 ) . Insect behaviour such as forage, coupling, population distribution, predator- quarry interactions or community composing may be mechanisticly determined by the nature of the landscape. The spacial heterogeneousness in environmental characteristics or patchiness of a landscape will find how organisms can travel about ( Wiens et al. 1993 ) . As a beetle or an other insect walks along the land, it does non travel in a consecutive line. The beetle might walk along in a peculiar way looking for something to eat. It might go on in one way until it comes across a shrub or bush. It might travel around the shrub, or it might turn around and head back the manner it came. Its way seems to be random but is truly dictated by the construction of the landscape ( Wiens et al. 1993 ) . Another betterment in population ecology through the usage of fractal geometry is the mold of works root growing. Roots, which besides may look random, do non turn indiscriminately. Reproducing the fractal forms of root systems has greatly improved root growing theoretical accounts ( Shibusawa 1994 ) . Landscape ecologists have used fractal geometry extensively to derive new penetrations into their field. Landscape ecology explores the effects of the constellation of different sorts of environments on the distribution and motion of beings ( Palmer 1992 ) . Emphasis is on the flow or motion of being, cistrons, energy, and resources within complex agreements of ecosystems ( Milne 1988 ) . Landscapes exhibit non-Euclidean denseness and perimeter-to-area relationships and are therefore suitably described by fractals ( Milne 1988 ) . New penetrations on graduated table, increased apprehension of landscape constructions, and better landscape construction patterning are merely some of the additions from using fractal geometry. Troubles in describing and patterning spatially distributed ecosystems and landscapes include the natural spacial variableness of ecologically of import parametric quantities such as biomass, productiveness, dirt and hydrological features. Natural variableness is non changeless and depends to a great extent on spacial graduated table. Spatial heterogeneousness of a system at any graduated table will forestall the usage of simple point theoretical accounts ( Vedyushkin 1993 ) . Most landscapes exhibit forms intermediate between complete spacial independency and complete spacial dependance. Until the reaching of fractal geometry it was hard to pattern this intermediate degree of spacial dependance ( Palmer 1992, Milne 1988 ) . Landscapes present beings with heterogeneousness happening at a myriad of length graduated tables. Understanding and foretelling the effects of heterogeneousness may be enhanced when scale-dependent heterogeneousness is quantified utilizing fractal geometry ( Milne 1988 ) . Landscape ecologists normally assume that environmental heterogeneousness can be described by the form, figure, and distribution on homogenous landscape elements or spots. Heterogeneity can change as a map of spacial graduated table in landscapes. An illustration of this is a checker board. At a really little graduated table, a checker board is homogenous because one would remain in one square. At a somewhat larger graduated table, the checker board would look to be heterogenous since one would traverse the boundaries of the ruddy and black squares. At an even larger graduated table, one would return to homogeneousness because of the form of ruddy and black squares ( Palmer 1992 ) . An increased apprehension of the landscape structures consequences from utilizing the fractal attack in the field of distant detection of forest flora. Specific advantages include the ability to pull out information about spacial construction from remotely sensed informations and to utilize it in favoritism of these informations ; the compaction of this information to few values ; the ability to construe fractal dimension values in footings of factors, which determine concrete spacial construction ; and sufficient hardiness of fractal features ( Vedyushkin 1993 ) . Computer simulations of landscapes provide utile theoretical accounts for deriving new penetrations into the coexistence of species. Fake landscapes allow ecologists to research some of the effects of the geometrical constellation of environmental variableness for species coexistence and profusion ( Palmer 1992 ) . A statistically self-similar landscape is an abstraction but it allows an ecologist to theoretical account fluctuation in spacial dependance ( Palmer 1992 ) . Spatial variableness in the environment is an of import determiner of coexistence of rivals ( Palmer 1992 ) . Spatial variableness can be modeled by changing the landscape # 8217 ; s fractal dimension. The consequences of this computing machine simulation of species in a landscape show that an addition in the fractal dimension increases the figure of species per microsite and increases species habitat comprehensiveness. Other consequences show that environmental variableness allows the coexistence of species, lessenings beta diverseness, and increases landscape undersaturation ( Palmer 1992 ) . Increasing the fractal dimension of the landscape allows more species to be in a peculiar country and in the landscape as a whole ; nevertheless, highly high fractal dimensions cause fewer species to coexist on the landscape graduated table ( Palmer 1992 ) . Although many ecologists have found fractal geometry to be an highly utile tool, non all concur. Even scientists who have used fractal geometry in their research point out some of its defects. For illustration, Scheuring and Riedi ( 1994 ) province that # 8220 ; the failing of fractal and multifractal methods in ecological surveies is the fact that existent objects or their abstract projections ( e.g. , flora maps ) contain many different sorts of points, while fractal theory assumes that the natural ( or abstract ) objects are represented by points of the same kind. # 8221 ; Many scientists agree with Mandelbrot when he said that fractal geometry is the geometry of nature ( Voss 1988 ) , while other scientists think fractal geometry has no topographic point outside a computing machine simulation ( Shenker 1994 ) . In 1987, Simberloff et Al. argued that fractal geometry is useless for ecology because ecological forms are non fractals. In a paper called # 8220 ; Fractal Geometry Is Not the Geometry of Nature, # 8221 ; Shenker says that Mandelbrot # 8217 ; s theory of fractal geometry is invalid in the spacial kingdom because natural objects are non self-similar ( 1994 ) . Further, Shenker states that Mandelbrot # 8217 ; s theory is based on want and has no scientific footing at all. He conceded nevertheless that fractal geometry may work in the temporal part ( Shenker 1994 ) . The unfavorable judgment that fractal geometry is merely applicable to precisely self-similar objects is addressed by Palmer ( 1982 ) . Palmer ( 1982 ) points out that Mandelbrot # 8217 ; s early definition ( Mandelbrot 1977 ) does non advert self-similarity and therefore allows objects that exhibit any kind of fluctuation or abnormality on all spacial graduated tables of involvement to be considered fractals. Harmonizing to Shenker, fractals are eternal geometric procedures, and non geometrical signifiers ( 1994 ) , and are hence useless in depicting natural objects. This position is kindred to stating that we can # 8217 ; T usage Newtonian natural philosophies to pattern the way of a missile because the missile # 8217 ; s exact mass and speed are impossible to cognize at the same clip. Mass and speed, like fractals, are abstractions that allow us to understand and pull strings the natural and physical universe. Even though they are # 8220 ; merely # 8221 ; abstractions, they work rather good. The value of critics such as Shenker and Simberloff is that they force scientists to clearly understand their thoughts and premises about fractal geometry, but the critics go excessively far in demanding preciseness in an imprecise universe. With all the new penetrations and new cognition that have been gained through the appropriate application of fractal geometry to natural scientific disciplines, it is clear that is a utile and valid tool. The new penetrations gained from the application of fractal geometry to ecology include: understanding the importance of spacial and temporal graduated tables ; the relationship between landscape construction and motion tracts ; an increased apprehension of landscape constructions ; and the ability to more accurately theoretical account landscapes and ecosystems. One of the most valuable facets of fractal geometry, nevertheless, is the manner that it bridges the spread between ecologists of differing Fieldss. By supplying a common linguistic communication, fractal geometry allows ecologists to pass on and portion thoughts and constructs. As the information and computing machine age advancement, with better and faster computing machines, fractal geometry will go an even more of import tool for ecologists and life scientists. Some future applications of fractal geometry to ecology include clime mold, conditions anticipation, land direction, and the creative activity of unreal home grounds. Literature Cited Garcia, L. 1991. The Fractal Explorer. Dynamic Press. Santa Cruz. Gautestad, A. O. , Mysterud, I. 1993. Physical and biological mechanisms in animate being motion processes. Journal of Applied Ecology. 30:523-535. Horgan, J. 1988. Fractal Shorthand. Scientific American. 258 ( 2 ) :28. Kadanoff, L. P. 1986. Fractals: Where # 8217 ; s the natural philosophies? Physicss Today. 39:6-7. Mandelbrot, B. B. 1982. The Fractal Geometry of Nature. W. H. Freeman and Company. San Francisco. Mandelbrot, B. B. 1977. Fractals: Form, Chance, and Dimension. W. H. Freeman. New York. Milne, B. 1988. Measuring the Fractal Geometry of Landscapes. Applied mathematics and Computation. 27: 67-79. Palmer, M.W. 1992. The coexistence of species in fractal landscapes. Am. Nat. 139:375-397. Scheuring, I. and Riedi, R.H. 1994. Application of multifractals to the analysis of flora form. Journal of Vegetation Science. 5: 489-496. Shenker, O.R. 1994. Fractal Geometry is non the geometry of nature. Studies in History and Philosophy of Science. 25:6:967-981. Shibusawa, S. 1994. Modeling the ramification growing fractal form of the corn root system. Plant and Soil. 165: 339-347. Simberloff, D. , P. Betthet, V. Boy, S. H. Cousins, M.-J. Fortin, R. Goldburg, L. P. Lefkovitch, B. Ripley, B. Scherrer, and D. Tonkyn. 1987. Novel statistical analyses in tellurian carnal ecology: dirty informations and clean inquiries. pp. 559-572 in Developments in Numeric Ecology. P. Legendre and L. Legendre, eds. NATO ASI Series. Vol. G14. Springer, Berlin. Turner, M. G. 1989. Landscape ecology ; the consequence of form on procedure. Annual Rev. Ecological Syst. 20:171-197. Vedyushkin, M. A. 1993. Fractal belongingss of forest spacial construction. Vegetatio. 113: 65-70. Voss, R. F. 1988. Fractals in Nature: From Characterization to Simulation. pp. 21- 70. in The Science of Fractal Images. H.-O. Peitgen and D. Saupe, eds. Springer- Verlag, New York. Wiens, J. A. , Crist, T. O. , Milne, B. 1993. On quantifying insect motions. Environmental Entomology. 22 ( 4 ) : 709-715. Thomsen, D. E. 1980. Making music # 8211 ; Fractally. Science News. 117:187-190.

Nigeria - oil war Assignment Example | Topics and Well Written Essays - 2500 words

Nigeria - oil war - Assignment Example According to Frynas (158) the pollution of the environment through the extraction of oil in Nigeria has been the leading cause of the human rights abuses and environmental abuse in the Niger Delta. In this essay it is the aim of the research to examine and analyze how the oil industry in Nigeria has been the source of various conflicts and how the oil companies in Niger Delta have devastated the environment especially of the Ogoni lands. To achieve the goal of analyzing the environmental devastation of the Ogoni lands in the Niger Delta, I have organized this paper into five sections. The first section will be looking at the background and the history of the Ogoni land and their conflicts with the oil corporations operating within the contested area. Under this first section, further sub-sections will look at the background of the environmental resource that is being examined; the human rights issues that are the center of the conflict and the history of the inhabitants of the Ogoni land; and the location of the resource that is being evaluated will be explained. ... Under the international policies, governance and legislation several factors will be put into consideration including the specific policies and that are in place to regulate the resource around the Niger Delta and how the regime in the area was formed together with the structure put in place for the policies to work. Relevant international laws and treaties will be used in order to clarify the topic at hand in relation to the conflict area. Under this section the last sub-section will be how the implementation of the international enforcements is being done and whether there are challenges that are being faced when implementing the various rights and treaties and if not if there are cases whereby the country is not honoring the treaties that have been set. The fourth section is the challenges and barriers that are in place that makes it difficult in finding a remedy and a solution to the conflicts being experienced in the Niger Delta. This section will include the identification of t he obstacles that are limits the problem solving and also whether there are theories that support these problems that hinder the remedy of the conflict. On top of the identification, an opinion concerning whether a shift in the consciousness of the public will be prudent or not will be discussed in this section. The last section which is the fifth section that the paper will analyze will be the policy recommendations that might be deemed best to help in reducing the conflict that is currently being experienced. In addition the opinions of the whether a new policy recommendation will be necessary during the implementation of the solutions to reduce the conflicts will be given in this section. After all the main sections