Jamba Juice free essay sample

Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages, juices and snacks, with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a â€Å"BOGO† (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent, JL 360, Jamba Juice decided to conduct a pure online campaign. This campaign was targeted primarily at women, who predominate among Jamba Juice’s customers. 24/7 Real Media was chosen by Xylem CCI and JL 360 to be the digital advertising partner. The resulting campaign included multiple creative variants in different banner formats. All of these creatives invited the viewer to click through to a Web page where they could print out a coupon—unique to this campaign—with which to claim their BOGO. We will write a custom essay sample on Jamba Juice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The campaign began on June 19, 2007. A target of 100,000 coupon redemptions over a 14-day period was set, with coupons expiring at the end of the campaign. The resulting ads were served on a run of network (RON) basis across the 24/7 Global Web Alliance network of over 950 Web sites. They were targeted geographically, aiming mainly towards California as well as the other regional markets where Jamba Juice operates. As women were a main target market, Jamba Juice could reach these potential female customers through 24/7 Real Media’s Women’s Interest vertical channel. People who visited Jamba Juice’s own site at one point and then later browsed the Internet were then also served additional â€Å"retargeted† ads when they visited any of the Web sites on the Web Alliance. As well as regular inpage banners, page load ads were used, in which a full page ad pops up while the user’s requested page is loading. The campaign was also supported with a limited outreach of 62,000 branded outbound emails to untested subscribers within Jamba Juice’s database. These subscribers received the same offer as was extended in the banner campaign. The Results Because the online coupons were unique to this campaign, progress was easily tracked. â€Å"We have experienced incredible success with our campaign utilizing various types of targeting on the Global Web Alliance. The digital marketing plan that 24/7 Real Media put in place for our client, and then executed, produced results far beyond anything we had expected. † -Sean Black, President JL 360 Target achieved half way through campaign, at half the budgeted spend By the end of campaign day 8, visitors had downloaded all of the coupons that Jamba Juice had allocated to the full 14 days of the campaign, on a spend of approximately 50% of the budget. The Meaning of the Results Retargeted ads—those delivered to people browsing the Internet who had previously visited Jamba Juice’s Web site—yielded the highest response levels of all ads served. JL 360 can secure the right channel for clients’ marketing/messaging and ensure delivery of results that meet specific measurements of success. Services include Media Strategy, Media Execution (Buying), and Media Accountability. About Xylem CCI: Xylem CCI is a leading independent digital advertising agency, meaning they design, execute, and manage digital advertising campaigns that include large-scale Web sites, Flash microsites, eMarketing strategies and viral advertising campaigns. Xylem CCI believes in fresh, innovative thinking, just the way you expect if from a hungry independent creative agency. They have been in the digital space as long as anyone in the business, are 70 plus strong, hyper-creative, overly zealous and have tons of extreme vigor. The agency understands that consumers are constantly driving and demanding new and innovative delivery methods, and therefore focuses on creating cutting-edge solutions guaranteed not to disappoint. Every single day, they are evolving the business to stay on the forefront of popular culture and the convergence of informational mediums in an increasingly fragmented and multidimensional world. About Jamba Juice: An extraordinary health experience unlike any you’ve ever tasted, Jamba Juice serves up delicious, nutritious, energizing smoothies and juices. Each one is filled with refreshing fruit flavor and provides 3-6 servings of fruit to get you on your way to 5-a-day! Also, boosted with vitamins and minerals and always served in a fun and uplifting environment. You’ll find Jamba Juice provides everything you need to live an active, healthy and happy life! Jamba Juice is the leading outlet for blended fruit drinks with about 600 smoothie stands in over 20 states. Its menu includes more than 30 varieties of custom smoothies and Jamba Boosts, along with other fruit juices and baked goods. Jamba Juice locations include freestanding units as well as on-site kiosks in high traffic areas, such as college campuses, gyms, and airports. â€Å"Our ability to produce â€Å"Once we’d fully digital advertising implemented Open success stories for AdStream, we found our clients like working that we were Jamba Juice is dependent on with an integrated the expertwas far tool that and reliable partnerships that we more powerful share with JL360, and than the simple 24/7 Real Media.

The Next Industrial Revolution

The Next Industrial Revolution The Next Industrial Revolution depicts the ideas of Michael Braungart and William McDonough in their attempts to transform the relationship between business and the environment or nature. The two have worked with the leading corporations such as Nike and Ford in redesigning their products, processes and buildings to meet the environmental needs. The two observe that a beneficial economic growth must conform to nature’s rule.Advertising We will write a custom essay sample on The Next Industrial Revolution specifically for you for only $16.05 $11/page Learn More The idea is to present beneficial economic growth by taking care of nature. Therefore, The Next Industrial Revolution depicts economic scenarios that inspire business people to consider environmental matters seriously. Likewise, they must also realign their current institutions and businesses to conform to the rule of nature and reconsider the current business actions, consumers, and the public to enhance a new and a sustainable relationship with nature (Sarandon 2002). Authors of Green to Gold, Esty and Winston note â€Å"the economy and the environment deeply intertwine with each other† (Esty and Winston 11). This is the same idea the movie presents. The authors explore some of the paradigm shift in successful companies and how these companies are shifting their methods of conducting business and environmental relations. At the same time, they also highlight how organisations are focusing profit growth, and cost reduction, increasing market share with the environmental sustainability. Modern corporations face several challenges in relation to sustainability of the environment. Consequently, firms have begun to implement environmental changes in their value chains. These changes include customers demands for environmental friendly products, responses to depletion of resources, concerns for waste disposals, safeguarding of brand names, and reduce the cost associated with the environmental lawsuits. Modern organizations must meet the varied demand of their customers in order to keep their position in the marketplaces. This calls for responsibility not only for corporate firms, but also for end-users of their products. Organizations of today must adopt a strategy of sustainability to guide their success. As both Esty and Winston and the film depict, organizations must put their business and environment their top priorities. Thus, the top management of firms must formulate such policies for employees to adopt. Henry Ford clearly demonstrated this principle through his writings that â€Å"You must get the most out of the power, out of the material, and out of the time†. These principles created lean and clean operating procedures in Ford Motors. Top management must also resist any attempts to block changes that enhance environmental sustainability. A company’s stand on environmental conservation may damage its reputation among stakeh olders and possibly attract lawsuit from environmentalists. Therefore, Gold to Green and The Next Industrial Revolution encourage organizations to adopt sustainable strategies in their pursuit for business.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Next Industrial Revolution shows that organizations that have adopted environmental protection strategies are constantly redesigning their services and products, and supply chains to fit the needs of nature. Therefore, sustainability becomes a part of organizational culture, and promotional strategies meant to drive revenue growth. Organizations that have adopted nature demands as a part of their corporate culture have found new markets and increased their business revenue. In other words, environmental sustainability efforts have created new markets, and new consumers that constantly need environmental friendly products. Thes e firms also save resources in terms of efficiency, waste reduction, product design, risk reduction, and cut in expenses but ultimately increase their revenues and profit. Marketing conditions such as environmental policies, ever increasing costs of energy and raw material, growing global population and intensive use of limited resources influence the conditions of contemporary companies in production of goods and services. In addition, factors such as globalization, rapid developments in IT, products innovations and evolving market requirements control companies decisions on productions regarding environmental sustainability. Sustainable developments focus on how companies can meet the demands of today’s consumer without interfering with the future generations. The concept of green solutions emanates from the ecological changes and processes that have occurred in the economy and society. Sustainable economy requires innovative products and processes in value chains and netwo rks linked to the natural environment. Sustainable development follows the value chain from the product manufacturer to customer and proceeds up to the final stage of disposal of products and handling of materials in the processes of lifecycles. Decisions regarding the planning and design of products and processes form part of the integrated value chain in sustainable development. This implies that technical, economic and ecological perspectives must be incorporated into one approach. An organization, which ignores incorporating its green agenda in its marketing strategy, does not have the interests of its stakeholders. This is because by creating social and environmental values, sustainability marketing strives to create and increase consumers’ values. The idea of sustainability marketing focuses on consumers’ needs and wants. Companies try to develop sustainable products to provide solutions to modern customers through products value, prices, distributions, and promo tion to the target groups. Organizations must reconsider current actions of businesses, consumers, and the public to enhance a new, sustainable relationship with nature. This will create a situation whereby organizational prosperity will continue, and economic activities will increase. Sustainability or eco-efficiency aims at changing organizations from consuming and wasting trends witnessed in the past into a system that inculcate environmental concerns, consumers’ needs, and economic. Most organizations consider sustainability as the business strategy for change.Advertising We will write a custom essay sample on The Next Industrial Revolution specifically for you for only $16.05 $11/page Learn More Environmental pundits have stressed the importance of sustainability for organizations that want to remain competitive, successful and sustainable. In fact, some analysts predict that it would be impossible for some organizations to conduct business if t hey do not respond to the rules of nature. Organizations must add value by consuming fewer resources, release low amount of wastes, and sustain the environment. Past trends indicate that sustainability is gaining recognition among industries. A number of organizations are increasingly committing themselves to sustaining the environment such as Walt Disney, UPS, and Johnson Johnson, among others. Most of these organizations adopt the using and recycling methods to sustain nature. This trend is also gaining acceptance in both homes and workplaces because it has both eco-friendly and economic advantages. Reduction in energy consumptions, resource use, pollution, and wastes will translate into economic benefits for the value chains. This sense of eco-efficiency and sustainability of the environment has reduced fearful concerns for the future. Organizations and the public admire sustainability as a well-intended idea. However, the challenge is that is sustainability a life-long strategy for a success. Therefore, organizations that focus primarily on the profits may have challenges in implementation of a sustainability agenda into their corporate cultures. We are relying on organizations that caused the problem to bring changes in environmental conservation. These industries will slowly and persistently continue depleting resources, and make environmental conservation efforts illusions. Esty, Daniel and Andrew Winston. Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, Build Competitive Advantage. New Haven, CT: Yale University Press, 2006. Print. The Next Industrial Revolution. Dir. William McDonough and Michael Braungart. Perf. Susan Sarandon. Earthome Productions, 2002. Film.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Nutrient Absorption in the Digestive System

Nutrient Absorption in the Digestive System Digested molecules of food, as well as water and minerals from the diet, are absorbed from the cavity of the upper small intestine. The absorbed materials cross the mucosa into the blood, mainly, and are carried off in the bloodstream to other parts of the body for storage or further chemical change. This part of the digestive system process varies with different types of nutrients. Nutrient Absorption in the Digestive System Carbohydrates An average American adult eats about half a pound of carbohydrate each day. Some of our most common foods contain mostly carbohydrates. Examples are bread, potatoes, pastries, candy, rice, spaghetti, fruits, and vegetables. Many of these foods contain both starch, which can be digested and fiber, which the body cannot digest. The digestible carbohydrates are broken into simpler molecules by enzymes in the saliva, in juice produced by the pancreas, and in the lining of the small intestine. Starch is digested in two steps: First, an enzyme in the saliva and pancreatic juice breaks the starch into molecules called maltose; then an enzyme in the lining of the small intestine (maltase) splits the maltose into glucose molecules that can be absorbed into the blood. Glucose is carried through the bloodstream to the liver, where it is stored or used to provide energy for the work of the body. Table sugar is another carbohydrate that must be digested to be useful. An enzyme in the lining of the small intestine digests table sugar into glucose and fructose, each of which can be absorbed from the intestinal cavity into the blood. Milk contains yet another type of sugar, lactose, which is changed into absorbable molecules by an enzyme called lactase, also found in the intestinal lining. Protein Foods such as meat, eggs, and beans consist of giant molecules of protein that must be digested by enzymes before they can be used to build and repair body tissues. An enzyme in the juice of the stomach starts the digestion of swallowed protein. Further digestion of the protein is completed in the small intestine. Here, several enzymes from the pancreatic juice and the lining of the intestine carry out the breakdown of huge protein molecules into small molecules called amino acid. These small molecules can be absorbed from the hollow of the small intestine into the blood and then be carried to all parts of the body to build the walls and other parts of cells. Fats Fat molecules are a rich source of energy for the body. The first step in digestion of a fat such as butter is to dissolve it into the water content of the intestinal cavity. The bile acids produced by the liver act as natural detergents to dissolve fat in water and allow the enzymes to break the large fat molecules into smaller molecules, some of which are fatty acids and cholesterol. The bile acids combine with the fatty acids and cholesterol and help these molecules to move into the cells of the mucosa. In these cells, the small molecules are formed back into large molecules, most of which pass into vessels (called lymphatics) near the intestine. These small vessels carry the reformed fat to the veins of the chest, and the blood carries the fat to storage depots in different parts of the body. Vitamins The large, hollow organs of the digestive system contain muscle that enables their walls to move. The movement of organ walls can propel food and liquid and also can mix the contents within each organ. Typical movement of the esophagus, stomach, and intestine is called peristalsis. The action of peristalsis looks like an ocean wave moving through the muscle. The muscle of the organ produces a narrowing and then propels the narrowed portion slowly down the length of the organ. These waves of narrowing push the food and fluid in front of them through each hollow organ. Water and Salt Most of the material absorbed from the cavity of the small intestine is water in which salt is dissolved. The salt and water come from the food and liquid we swallow and the juices secreted by the many digestive glands. In a healthy adult, more than a gallon of water containing over an ounce of salt is absorbed from the intestine every 24 hours. Digestion Control A fascinating feature of the  digestive system  is that it contains its own regulators. Hormone Regulators The major hormones that control the functions of the digestive system are produced and released by cells in the mucosa of the stomach and small intestine. These hormones are released into the  blood  of the digestive tract, travel back to the  heart  and through the  arteries, and return to the digestive system, where they stimulate digestive juices and cause organ movement. The hormones that control digestion are gastrin, secretin, and cholecystokinin (CCK): Gastrin causes the stomach to produce an acid for dissolving and  digesting some foods. It is also necessary for the normal growth of the lining of the stomach, small intestine, and colon.Secretin causes the  pancreas  to send out a  digestive juice  that is rich in bicarbonate. It stimulates the stomach to produce pepsin, an enzyme that digests protein, and it also stimulates the liver to produce bile.CCK causes the pancreas to grow and to produce the enzymes of pancreatic juice, and it causes the gallbladder to empty. Nerve Regulators Two types of  nerves  help to control the action of the digestive system. Extrinsic (outside) nerves come to the digestive organs from the unconscious part of the  brain  or from the  spinal cord. They release a chemical called acetylcholine and another called adrenaline. Acetylcholine causes the muscle of the digestive organs to squeeze with more force and increase the push of food and juice through the digestive tract. Acetylcholine also causes the stomach and pancreas to produce more digestive juice. Adrenaline relaxes the muscle of the stomach and intestine and decreases the flow of blood to these  organs. Even more important, though, are the intrinsic (inside) nerves, which make up a very dense network embedded in the walls of the esophagus, stomach, small intestine, and colon. The intrinsic nerves are triggered to act when the walls of the hollow organs are stretched by food. They release many different substances that speed up or delay the movement of food and the production of juices by the digestive organs. Sources Your Digestive System and How It Works. National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK). Updated Sept. 2013. Web. https://www.niddk.nih.gov/health-information/health-topics/Anatomy/your-digestive-system/Pages/anatomy.aspx.

Business Consultant Proposal for formulating costing & pricing (Cost Essay

Business Consultant Proposal for formulating costing & pricing (Cost Cutting) of a Private Hospital - Essay Example Nafees has tie ups with various medical centres from where they get updated results related to various development in medical field. In this regard, the business that is dealing in hospital, should not only concentrate on generating profit, but also look towards taking care of the sick people. Though the business of hospitals is purely based on dedication, patient care and compassion but like other business they also look for generating revenue. The flow of revenue not only affects the delivery of service related to patient care, but also for the financial health of the organization. In order to generate revenue it is very important for the business to identify its expenses. The major expenses that the hospital incurs are research and teaching, labour cost, test and technology, liability costs and other supplies and capital expenses. Research and teaching: Hospitals conducts research and teaching facilities in order to make their services better and make their employees serve the patients better. This helps the hospital in upgrading themselves and provides modern facilities and techniques to the patients. Therefore, huge expenses are incurred in this. Labour Cost: Labour cost is the most significant expense that is incurred by each and every organization and hospital is not an exception in that case. The employees of a hospital include the directors, doctors, nurses and other official and administrative staffs. The salary and benefits are also huge in this regards, which is another major expense for the hospital. Technology and Tests: Advanced technology helps the doctors not only in diagnosing critical illness but also curing these. New arthroscopic equipments, surgical robots and CY scan are some of the modern technologies that are there in hospital. Capital expenses: the hospital may also incur expenses related to construction work related to expansion of the hospital and procuring of equipments. These are

Energy security and energy securitization Essay

Energy security and energy securitization - Essay Example The inequality in regard to the energy sources available has caused severe conflicts among states worldwide, a phenomenon which was made particularly clear since the 1970s, the period of ‘oil shock’ (Bhattacharyya 2011, p.463). The above conflicts have led to the increase of risks in relation to the management of energy. Energy security has become a critical issue for all countries around the world; countries, which have developed strategic alliances within the international community, have been able to respond more effectively to the needs of energy security; for example, the case of the European Union (Checchi, Behrens, and Egenhofer 2009). The various aspects of energy security, as related to the energy securitization, are examined in this paper. The review of the literature published in the specific field proved that it is rather difficult for countries to meet all the requirements of energy security; moreover, energy security has been often used for promoting other interests, especially for serving the economic interests of individuals or institutions. The management of energy security should be based on the relevant principles and rules established by the international community. 2. Energy security and energy securitization 2.1 Energy security – characteristics and role Different approaches have been used in the literature in order to explain the context of energy security. In accordance with Tufa (2008) energy security can be described as ‘a reliable supply of energy at a sustainable cost’ (Tufa 2008, p.6). It seems that cost and reliability are two critical factors for defining energy security within the international community. This fact is verified through the definition of energy security given by Muller-Kraenner (2008); in accordance with the above definition, the energy security is considered as ‘the provision of reasonably priced, reliable and environmentally friendly energy’ (Muller-Kraenner 2008, p.4 ). It is noted that the term energy security may incorporate different elements in countries worldwide. For instance, in countries that are major oil producers, energy security reflects the ability of these countries ‘to maintain the security of demand’ (Tufa 2008, p.6). From a similar point of view, the term energy security can be used in order to describe the efforts of a nation to keep the price of its energy – related products low. On the other hand, Sovacool (2011) notes that energy security is related to the ability of a country to respond to its energy needs, so that: a) no problem would appear in regard to the survival of the specific nation (Sovacool 2011, p.78), b) the welfare of the country would not be threatened (Sovacool 2011, p.78), even if the characteristics of threat in the above case are not clearly described and c) the risks in regard to the management of energy sources within a country are minimized (Sovacool 2011, p.78). It is clear that the efforts to promote energy security are not standardized in countries worldwide. There are countries that consider energy security as a need justifying the development of severe conflicts; other countries seek for

United States (US) Constitution and government Essay Example for Free

United States (US) Constitution and government Essay In a stirring analysis of the system of checks and balances that was to form the cornerstone of the United States (US) Constitution and government, James Madison underscores how the structure of government must ensure the proper functioning of the system (1788). He argues that for each particular branch of the government – the legislature, the executive, and the judiciary – to both maintain autonomy and yet be accountable, â€Å"the defect must be supplied, by so contriving the interior structure of the government as that its several constituent parts may, by their mutual relations, be the means of keeping each other in their proper places† (Madison 1788). Two aspects become important here: firstly, each branch of the government had to retain independence of the other two in order to work smoothly and without hindrance; secondly, there was to be as little role in the appointment of the members of one branch by those of another. The natural mode of selection, therefore, becomes popular choice. However, as Madison notes, given the specific requirements of the members of the judiciary, popular selection may be â€Å"inexpedient† (1788). Indeed, judicial positions were determined by the US Constitution to be filled by executive appointment; over time, this has tended to indicate a tacit complicity between the executive and the judiciary, rather than independence. Perhaps, it may have been wiser to allow the executive to forward a list of possible appointees to the judiciary, and popular election would decide who finally receives the appointments. Madison stressed on the distribution of power among and within the three branches in a such a way that the pulls and pressures of each would satisfactorily balance the other, and government as a whole would pave the way for the pursuit of liberty. He understood that the most important check would come from the people, with a system of control flowing not only from the rulers to the ruled, but also in the reverse direction. Government, thus, would be based on consent with citizens reserving the right to recall. However, he also advocated a system of â€Å"auxiliary controls† that would supply  Ã¢â‚¬Å"†¦by opposite and rival interests, the defect of better motives†¦where the constant aim is to divide and arrange the several offices in such a manner as that each may be a check on the other–––that the private interest of every individual may be a sentinel over the public rights.† (Madison 1788) Each branch of government received a source of authority that would abridge any tendency by the others to exercise absolute power. Thus, as the legislature retained both the purse strings of the US and the final word on international treaties, the executive retained control over the armed forces, while the judiciary maintained the right to review legislations and executive actions. However, in the light of recent history, it must be said that the US presidency has assumed a position of almost unrestrained authority, and the influence of the executive over the other two branches has become a prominent feature of US politics. Madison failed to foresee this; in fact, he thought that the democratic system of governance in the country would make the legislature preeminent (1788). Madison ends with two important observations. Firstly, he mentions the safeguards for individual liberty arising out of not only the federal constitution but also the state constitutions. Secondly, he cautions against majoritarian tyranny by calling for the development of a ‘societal will’ and the deconstruction of any homogeneous majority through the toleration of diverse practices, views, and beliefs and through â€Å"many separate descriptions of citizens† (Madison 1788), a task that still remains incomplete. References Madison, J. (1788) ‘The Structure of the Government Must Furnish the Proper Checks and Balances Between the Different Departments.’ The Federalist No. 51. Retrieved 29 April, 2008, from http://www.constitution.org/fed/federa51.htm

C-Section Essay -- Cesarean Section Pregnancy Birth Birthing Methods

Over the years birthing methods have changed a great deal. When technology wasn’t so advanced there was only one method of giving birth, vaginally non-medicated. However, in today’s society there are now more than one method of giving birth. In fact, there are three methods: Non-medicated vaginal delivery, medicated vaginal delivery and cesarean delivery, also known as c-section. In the cesarean delivery there is not much to prepare for before the operation, except maybe the procedure of the operation. A few things that will be discussed are: the process of cesarean delivery, reasons for this birthing method and a few reasons for why this birthing method is used. Also a question that many women have is whether or not they can vaginally deliver after a cesarean delivery, as well as the risks and benefits if it. Delivering a child by a c-section also has a few advantages and disadvantages for both the mother and child; this will also be discussed in more depth a bit late r.   Ã‚  Ã‚  Ã‚  Ã‚  Unlike vaginal birth delivery, the process of a cesarean delivery is quite different, but just as safe as giving vaginal birth (Taylor, 1). When delivering a baby using the cesarean method, there are two ways anesthetic can be used. The women can be put into an unconscious state using the anesthetic, therefore she will be asleep during the entire operation and her coach may not be present. The other way for the anesthetic to be used would be in an epidural or spinal block to temporarily numb the woman from her waist down. In this case the mother will be awake and her coach may be present to give her extra support. Once the anesthetic is working, an incision is made in the abdomen either horizontally or vertically, depending on the reason for the cesarean delivery. A vertical incision is made when the baby is in trouble and needs to be out as quickly as possible, when there is more time the horizontal incision is used. The baby is then lifted out of the uterus and gone for the APGAP procedure. The placenta is then removed and the mother’s reproductive organs are examined before closing the incision (Taylor, 1).   Ã‚  Ã‚  Ã‚  Ã‚  Cesarean birthing method can be voluntary as well as involuntary. When a cesarean is chosen in advance it is usually because the mother has a history of infection, which could be transmitted to the baby when it is delivered through the birth canal; the mother has severe to... ...as than others. The oldest source was the textbook Infants and Children. The other three sources were from the Internet written in 1996. Doctors wrote two of the articles and the other one was from the health information for Lenox Hill Hospital. I believe that overtime birthing methods have changed and have alternative ways to proceed, however, the cesarean delivery is pretty much the same procedure and cannot really be changed in any way, which means that the information given will be basically the same. Cesarean delivery is not as complicated as many people may think. The process is very safe and quick. It is most commonly used in emergency situations and when vaginal delivery is not option. When it’s planned in advance it’s in the best interest for the mother and baby. Vaginal birth after cesarean is possible if the incision made was a horizontal cut, but there are still risks to be considered. There are advantages and disadvantages to the baby and mother, that does not mean the procedure is not safe. The disadvantages are not life threatening and are minor issues that time will heal. Next to vaginal non-medicated birth I believe that cesarean delivery is the next best thing.